Heavenly Spa - Westin Lima
SPA | urban sanctuary
With 2800m2, and state of the art equipment, and over 100 treatments available, it is currently considered the largest urban spa in South America and the top Spa in Peru.
Facilities:
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Indoor semi-olympic heated pool
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European style thermal circuit
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Workout Fitness Studio (fitness center)
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Hair salon
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17 treatment cabins
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Rassul
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Vichy showers
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Saunas
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Jacuzzis,
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Turkish baths
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Relaxation areas.
Heavenly Spa occupies the second floor of Starwood´s 5-star Westin Lima Convention Center, located in the vibrant financial district & shopping area of Lima. 15 kilometers from international airport Jorge Chavez and a few minutes walk from restaurants, banks, offices, galleries and parks.
My role
designer | creator | director
Directora de Spa
Lima, Perú
2010-2011
Part of the pre-opening team of this stunning property belonging to Hoteles Libertador, up and coming Peruvian luxury hotel chain. Single-handedly opened Heavenly Spa in 4 months. Managed 22 people (receptionists, fitness instructors, therapists, cosmeticians, haïr stylists, salon assistants, etc).
Responsabilities:
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In charge of coordinating end of construction & project hand-over,
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Decoration, implémentation
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Purchasing & provider selection,
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Personnel recruiting sélection & training,
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Spa menu création,
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Standard operating procedure (SOP) création & implémentation,
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Elaboration of operations manual & treatment protocols,
- Sales & Marketing
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Quality assurance
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Retail development,
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Budgeting & forecasting
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Maintenance, etc. Heavenly Spa consistently obtained the highest guest satisfaction rates of the hotel (average 4.85 / 5) throughout its first year of opération. As of the 4th month, it also achieved profit margins ranging between 25 and 37%. From month 1, HSBW became the highest selling/billing Spa in Lima and is currently considered the top spa in town.
Marketing & Sales:
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Supervising marketing assistant
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Coordinating with chain Marketing director
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Marketing plan elaboration,
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Spa launch campaign,
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Spa promotion, advertising strategies
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Guest loyalty scheme
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Brochures & website content and design,
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Sales strategies, loyalty programme
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Treatment selection & pricing
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Membership programme
Human Resources:
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Tracking goals & objectives (G&Os)
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Recruitment and on-going training on service standards & treatement protocols
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Elaborate job descriptions
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Periodical peer appraisals & performance evaluations
Public Relations & Media
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Day to day liaison with clients, investors, owners, journalists,
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Interviews (in written, social & other media)
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Press releases
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Organizing cocktails, fashion- and other promotional events
